Why be on the web?

Ø      Establish a presence

Ø      Improve customer service

Ø      Reduce costs

Ø      Increase sales

Marketing Strategy:

Ø      Learn your demographics (education, income, location, age etc.)

Ø      Users behavior

Ø      Shopping behavior (impulse vs. planned)

Ø      Point of difference.

Ø      Graphic development

Ø      Page optimization (meta tags and keywords)

Ø      Creativity

Resources:

 Off line:

Ø      Television

Ø      Radio

Ø      Newspaper  and magazine ads

Ø      Flyers

Ø      Advertising agencies

Ø      Use on every literature

Ø      Survey

 Online:

Ø      Online yellow pages

Ø      Search engines (submission software)

Ø      Directories

Ø      Local newspapers

Ø      Email signature

Ø      Email marketing (maintain mailing list)

Ø      Banners (banner exchange)

Ø      Affiliate programs

Ø      Get linked

Ø      Catchy domain name

Ø      Advertise to newsgroups

Ø      Follow up on traffic statistics (log files and page views)