1. Get prominent listings on search engines and in Web directories.

Top listings:

2. Rent or collect "opt-in" e-mail addresses and e-mail invitations to your prospects. Sample resources:

http://www.onlinesd.com/

http://www.optinnews.com/research.asp

http://www.realitytoday.com

3. Beg, swap, or buy links to your site from other sites your prospects visit.

4. Promote your site URL offline everywhere you can.

TV., radio, buses, billboards, T-shirts, business cards, letterheads, checks,

Email signature etc.

5. Send e-mail and "snail mail" press releases to announce your site.

6. Swap or buy banner advertisements on other sites.

http://www.home-banner-exchange.com/

http://www.itbannerexchange.com/

http://www.bcentral.com

7. Pay commissions to affiliates who send customers to you.

8. Carefully promote your site on newsgroups, chat lines, and e-mail discussion lists.

9. Buy sponsorships of sites or pages that your prospects visit.

10. Don't spam

Page optimization:

1.      Doorway pages

2.      Keywords - how early

3.      Keywords - how many (avoid repeat – grammatical structure)

4.      Keywords ratio to other words (threshold)

5.      Proximity of words (phrase search)

6.      Keywords placement (title,metatags,body,ALT,H1,HREF,comments, URL etc.)

7.      Synonyms

How to optimize for Google?

 Google uses Googlebot

 Google Don’ts

1. Redirects, refresh
2. Frames
3. Dynamic Pages
4. Orphan Pages
5. Hidden text
6. Keyword density too low or too high
7. Bad navigation

 Google’s Do’s

1. Site Accessibility
2. Good Internal Linking
3. Good External Linking (link popularity)
4. Have Good Content
5. Update The Content
6. Listing In Yahoo and open directory
7. Robot.txt (http://www.robotstxt.org/wc/robots.html)
8. Good Page Rank (weighted vote)

Also don’t forget to make your site attractive!